“You can buy all the makeup that MAC can make.” We’ll listen to TLC come summertime, but this spring, we’re shopping the brands made by black women for black women! While many makeup brands have come far with their products, there’s still obvious whitewashing in the beauty industry. Some companies will come out with 50 shades of beige and then have the nerve to craft only two shades for women of color. More often than not, the shades will either be called mocha, cocoa, and you can’t forget mahogany! Rather than shopping for brands that clearly weren’t keeping the black population in mind, this spring we’re shopping the brands that help us celebrate out beauty! Check out our top five black owned beauty brands.
photos via Ebony Magazine & Beauty Bakerie
If you’re a fan of beauty accounts on Instagram, you’ve definitely seen a Beauty Bakerie post! These posts usually include a swatch of lipstick on one’s arm and a demonstration of how it won’t wash away or smudge under water! These foolproof products come from Beauty Bakerie owner, Cashmere Nicole. Still quite a new brand, Beauty Bakerie was founded in 2011. During her fight with breast cancer, Cashmere became very conscious about the products she used and through this journey came the desire to start her own makeup company!
photos via Upscale Magazine & Jones Magazine
Do you want to look like a supermodel? Look no further than Iman Cosmetics. Created by the Somali-American model, Iman Cosmetics was creatively crafted for women of color. Their website states that the products “are designed for African American, Asian, Latina, and multi-cultural women.” From foundation to skincare, this supermodel and businesswomen is making sure the minority woman isn’t forced to choose from slim pickings!
photos via Rihanna Now & Evening Standard
Although it’s the newcomer on this list, who doesn’t know Fenty Beauty?! In September 2017, singer Rihanna launched her very own makeup brand. Let’s just say that makeup lovers went crazy. With its first launch, Fenty Beauty included concealers, highlighters, and contour sticks. While many raved over these products, nothing was more talked about than her foundation. It came with an impressive 40 shades meant to suit even the lightest and deepest skin tones.
photos via Lisa a La Mode & Juvia’s Place
If you’ve ever felt that as a black woman you can’t wear bright eyeshadow, Juvia’s Place would prove you wrong! Nigerian-born Chichi Eburu created Juvia’s place as a brand perfectly crafted for women of color. The brand is popular for their eyeshadow palettes that range from simple nude and bronze shades to vibrant shades of blues, greens, and purples. With the Saharan, Masquerade, Zulu, and Nubian palettes, you won’t be able to choose just one!
photos via Saudi Beauty Blog & Elle UK
For the fans of luxury makeup, you’ll definitely want to check out British-born makeup artist, Pat McGrath. Before the start of her makeup line, her rise in the industry began in the early 1990s. She would work fashion shows for high end brands like Givenchy, Versace, Balenciaga, and Valentino. She would go on to launch her first product in 2015. Since then, her brand has grown to include mostly lip and eye products that have been used by industry icons like Naomi Campbell.
These are some of the most influential brands in the beauty industry, and we won’t mind giving them some of our coin this spring!
In the comments below, let us know one of your favorite black owned beauty brands!